Tiffany marries product with emotion in curated online experience
Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an...
View ArticleTiffany & Co. tugs heartstrings with consumer-curated true love app
Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.
View ArticleTiffany continues lifestyle push with Pandora sponsorship
Jeweler Tiffany & Co. is boosting the lifestyle flaunt of its What Makes Love True microsite and mobile application with the sponsorship on radio service Pandora.
View ArticleTop 10 luxury marketing ideas in 2011
Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante...
View ArticleTiffany makes true love tangible with user-curated photo gallery
Jeweler Tiffany & Co. is bringing true love to life in the latest installment of its What Makes Love True microsite and application where photographers and eventually consumers are uploading candid...
View ArticleTiffany feted for unmatched digital marketing: L2 Think Tank
Jeweler Tiffany & Co. is outdoing its competitors in the digital space as the only brand to receive a genius ranking on L2 Think Tank's new Digital IQ Index: Watches and Jewelry.
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